US: Biden’s election campaign launches outreach in 14 languages for Indian community

"America Ka Neta Kaisa Ho, Joe Biden Jaisa Ho," (America's leader needs to be like Biden) has been picked from a popular electioneering slogan from the world's largest democracy.

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Joe Biden’s campaign on Thursday announced launch of its outreach to the influential Indian-Americans in 14 languages, reflecting the linguistic diversity of an ethnic community, which is being sought after by both Democratic and Republican Party in the key battleground states.

For instance, “America Ka Neta Kaisa Ho, Joe Biden Jaisa Ho,” (America’s leader needs to be like Biden) has been picked from a popular electioneering slogan from the world’s largest democracy.

Opposition Democratic Party’s election slogan in 14 Indian languages comes four years after the phenomenal success of Trump campaign’s election slogan in 2016, “Ab Ki Trump Sarkar” (This time, Trump government), on the lines of Prime Minister Narendra Modi’s 2014 election catch-line “Ab Ki Baar Modi Sarkaar”.

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